Why 2nu
Our mission is to inspire and empower people to embrace the great outdoors and live life to the fullest.
“Live in the sunshine, swim in the sea, drink the wild air.” – Ralph Waldo Emerson
And we exist to make the best performance sunglasses for every adventure on the planet.
Performance
Sunglasses industry is (literally) polarized. Either overpriced luxury brands selling at retail stores, or cheap, low-quality alternatives selling at discount chemists. We wanted to change this.
Our goal is clear: deliver top-notch performance sunglasses without the hefty price tag.
Enjoy outdoor life
As avid outdoor enthusiasts, we've spent a decade actively listening to our customers, identifying the gaps, and understanding the features that passionate outdoor enthusiasts crave. The outcome of a decade-long journey is the product you see today.
Unmatched features
We set out to design frames that defy the norm—frames that stay securely in place during intense sports, and then, another frame even float on water.
Collaborating with the finest lens manufacturers, we curated a range of lens colors that enhance contrast for various outdoor activities. Taking durability to the next level, our lenses boast sea water-resistant coatings, ensuring longevity.
Committed to your safety, our sunglasses undergo rigorous testing by ARPANSA to guarantee UV protection.
As we said, our goal is to make the best performance sunglasses for every adventure on the planet.